Pattison signs representation deal with Bixi
By Derek Winkler
Pattison Outdoor Advertising has signed an advertising sales representation agreement with Montreal-based bicycle sharing service Bixi. Beginning this winter, the company will handle an advertising inventory consisting of posters incorporated into approximately 1,000 bicycle stations in the city.
“We are delighted to begin this collaboration with Bixi and eager to showcase the full potential of advertising on this dynamic network,” said Dominic Loporcaro, vice-president and general manager of the eastern region at Pattison Outdoor Advertising. “Pattison is proud to continue its commitment to sustainable mobility across the country, and the addition of Bixo to our Réseau Express Métropolitain offerings will provide our advertisers with exceptional reach throughout Montreal and its suburbs.”