Vancouver Airport hires Pattison
By Rob Bale
Pattison Outdoor Advertising has been retained by the Vancouver International Airport to become the exclusive manager of its out-of-home advertising displays. The company has planned a two-year program to upgrade the airport’s digital inventory.
“Teaming up with PATTISON allows us to execute on our shared commitment to showcase BC’s vibrant local culture, reinforcing our reputation as a world-class airport while enriching the journey for travellers,” said Tamara Vrooman, president and CEO of the airport. “Through this collaboration, we look forward to elevating the advertising spaces and technology at YVR that will allow for creative executions and engaging content for the millions of people who travel through the airport each year.”