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Vancouver International Airport retains Astral Out of Home
By Adnews Staff
Astral Out of Home of Montreal has been contracted by the Vancouver International Airport to manage its advertising inventory. The term of the eight-year contract will begin on July 1. Astral will work to "enhance and modernize" the airport's advertising, which includes static and digital displays. The airport serves approximately 19 million passengers annually. Astral Out of Home is a division of Bell Media.
"This agreement marks an important milestone in our national development strategy," said Luc Quétel, president of Astral Out of Home. "Vancouver represents a highly strategic market with great potential for business opportunities. YVR is the main gateway to Asia from North America, and therefore a choice venue for advertisers looking to reach a privileged clientele."