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Astral Out of Home launches dynamic content service
By Adnews Staff
Montreal-based Astral Out of Home has introduced a new service called Momentum that will allow advertisers to incorporate dynamic content into their digital campaigns. The service will adapt a campaign's creative to reflect real-time events such as sports results, weather, traffic conditions, social media content and countdown timers. Astral Out of Home is a division of Bell Media.
"Through Momentum, Astral Out of Home once again innovates by enhancing a solution that's already proven very popular in the advertising industry," said Luc Paradis, general manager of innovation and shared services at the company. "This new feature will enable us to strengthen our leading position in the digital out-of-home sector and provide a value-added consumer experience."