Red Barrels begins online promotion for Outlast 2
By Adnews Staff
Montreal-based video game company Red Barrels has begun an online campaign in support of its upcoming game Outlast 2. Developed in association with Sid Lee, the promotion takes the form of a Kickstarter crowdfunding campaign for a product called the "Underscares Companion Diaper." According to the company, the diaper is intended to allow players of the game to "experience abject terror without worrying about dirtying their egos or their couches." The campaign includes an online video and will run until Dec. 9.
"Following the release of the first Outlast and feedback from fans, we wanted create something to let them know that we have been listening," said Philippe Morin, president of Red Barrels. "They have all been so vocal about their reactions, we responded in typical Red Barrels fashion, to the extreme."