KitchenAid conducts social media campaign
Appliance brand KitchenAid has begun a social media campaign called "Show Us Your Foods" as part of a fundraising promotion in support of the Canadian Breast Cancer Foundation. The initiative invites consumers to submit photographs of their favourite pairs of foods to social media sites, donate, then nominate someone else to participate. The campaign also includes a website at <http://www.showusyourfoods.ca>, as well as the participation of television and culinary personalities including Shai DeLuca-Tamasi, Ned Bell, Corbin Tomaszeski and others. The campaign was developed by Zulu Alpha Kilo, with media buying by Cossette Media and public relations from Hill&Knowlton Strategies.