KitchenAid readies Mini Market promotion
Home appliance company KitchenAid Canada will begin an experiential promotion in Toronto this week. From June 16 to 26, the company will operate a temporary installation called the "Mini Market" in downtown Toronto promoting its new Artisan Mini Stand Mixer. The location will distribute samples of popular dishes from local restaurants The Drake, Grand Electric, Bobbie Sue's Mac & Cheese and Glory Hole Doughnuts. The product is aimed at urban consumers with limited kitchen space. KitchenAid is a subsidiary of Whirlpool.