KitchenAid Canada resumes Food Network promotion
Appliance maker KitchenAid Canada has resumed a promotion in association with The Food Network for a second year. The campaign consists of a series of vignettes featuring celebrity chefs Anna and Michael Olson, Michael Potters and Michael Bonacini. The vignettes illustrate the emotional connection between chefs and their kitchens. "The KitchenAid brand consumer is passionate about cooking and savvy about who they look to for advice and techniques," said Valerie Malone, brand manager for the company. "We recognize The Food Network as an influential source for our target consumer. By providing viewers with personal insights from their favourite chefs, we are giving them access to a unique experience with these culinary influencers, something no other appliance brand is doing."