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Tourism Partnership of Niagara readies new campaign

The Tourism Partnership of Niagara will begin a new television advertising campaign this week intended to attract visitors to the Niagara, ON region. The creative makes use of close-up aerial footage of Niagara Falls shot from a remote controlled helicopter. The ads also include footage of Clifton Hill, the region's vineyards and and Niagara-on-the-Lake. The two commercials will break on May 6 on Citytv, The Food Network, Discovery and CBC. The campaign was developed by Loud&Clear of St. Catharines, ON, with the participation of Toronto-based HLP & Partners and SkyMotion Video. "Niagara is a place of wonders big and small, and our new television commercials share those wonders with potential visitors in a whole new way," said partnership CEO Robin Garrett. "When Loud&Clear showed us the aerial footage earlier this year we were awe-struck, and the fact that there have already been over 170,000 online views of the raw footage suggests we're not alone. These commercials are going to draw viewers in and excite them about the experiences that await in Niagara."

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