BMW Canada has signed-on as the exclusive automotive sponsor of the Scotiabank Contact Photography Festival for a third year. The automaker will sponsor the BMW Prize, which is awarded to "an exhibition that boasts an outstanding quality of work, curatorial vision and contribution to the festival." The winner will be announced at a BMW Prize Gala to be held during the last week of May. The sponsorship also includes a contest called "Driven by Design." Three winners will receive tours of the festival in a chauffeur-driven BMW vehicle. The company will also participate in the BMW Maple Leaf Lounge Art Auction program. The Scotiabank Contact Photography Festival is an annual event that takes place in the Greater Toronto Area.