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Award show roundup

The Canadian Marketing Association conducted its 42nd annual awards event last week in Toronto. The Toronto Hospital for Sick Children and Cundari won the Best of the Best award for their "Pain Squad" campaign. The campaign also won a gold award in the Fundraising/Public Service category. Robert Deluce, president and CEO of Porter Airlines was named Marketer of the Year.

Gold award winners in the Advertising category included BMW Canada and Cundari for "1M Launch," John St. for "Catvertising," Wrigley Canada and BBDO Canada for "Skittles Touch the Rainbow," O.B. Tampons and Lowe Roche for "A Personal Apology" Scotiabank and Bensimon Byrne for "You're richer than you think," the Canadian Paralympic Committee and BBDO Canada for "Unstoppable," and Ikea and Leo Burnett for "Long Live the Home."

Gold award winners in the Community Engagement category included Volkswagen and Red Urban for "Art Heist," Labatt Breweries of Canada and Anomaly for "Budweiser Flash Fans," Gillette and Proximity Canada for "Wear It Like Wes," Newfoundland and Labrador Tourism and Target for "48 Half Hours," TD Bank and Diamond Marketing for "TD Back to School," the Heart and Stroke Foundation of Canada and Lowe Roche for "Make Death Wait," and HBC Canada and John St. for "Zellers Festive Finale."

Gold award winners in the Customer Management category included Microsoft Canada and Wunderman for "Developer Movement," James Ready and Leo Burnett for "Spelling Bee Lottery," O.B. Tampons and Lowe Roche for "A Personal Apology," Boston Pizza and Taxi for "The Joy of Finger Cooking" and Royal Bank of Canada and MacLaren McCann for "RBC Got It."

Gold award winners in the Digital category included BMW Canada and Cundari for "1M Launch," FedEx Canada and BBDO Canada for "Dominoes," Wrigley Canada and BBDO Canada for "Skittles Touch the Rainbow," O.B. Tampons and Lowe Roche for "A Personal Apology," Canadian Tourism Commission and DDB Canada for "Keep Exploring," TD Canada Trust and Twist Image for "Pump It Up 3," Taxi for "Pothole Season," and Type Books and Lowe Roche for "The Joy of Books."

Gold award winners in the Experiential category included Cara Operations and BBDO Canada for the "Swiss Chalet Rotisserie Channel" and O.B. Tampons and Lowe Roche for "A Personal Apology."

Gold award winners in the Integrated category included Labatt Breweries of Canada and Anomaly for "Budweiser Flash Fans," BC Hydro and DDB Canada for "Power Smart," Scotiabank and Bensimon Byrne for "You're richer than you think," and SickKids Foundation and Oxygen Design Agency for "Do The Happy for SickKids."

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