Aegis Media buys NVI
Aegis Media has acquired Montreal-based digital agency NVI. The firm will become part of Aegis Media Canada's iProspect division, while NVI co-founder Guillaume Bouchard will become CEO of iProspect Canada. NVI's clients include Allstream, Rona, Club Med, Michael's and Chapters/Indigo. "NVI is a market leader in search and digital in Canada," said Nigel Morris, CEO of Aegis Media Americas and EMEA. "The Canadian performance market is evolving at a rapid pace and this acquisition will make us very well positioned to harness this growth." Aegis Media Canada consists of Carat, Vizeum and Isobar.