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Representation roundup

Juice Mobile of Toronto has mobile advertising sales representation agreements with five media companies: Maple Leaf Sports & Entertainment, Quebecor, St. Joseph Media, the radio properties of Corus Entertainment and the Food Network Canada mobile application from Shaw Media. "We're expanding our reach by seeking out high-quality, progressive properties that push the envelope in mobile and align with our brand advertisers' key audiences," said Neil Sweeney, president and CEO of Juice Mobile. "These premium partnerships are just a piece of the highly desirable access that advertisers simply can't get via the horizontal mobile ad networks and part of what makes Juice stand out from other firms in Canada."

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