St. Joseph buys Totem
St. Joseph Communications of Toronto has acquired content marketing agency Totem from Yellow Pages Group. The agency will be incorporated into Strategic Content Labs, the custom content division of St. Joseph Media. Totem, founded as Redwood Custom Communications, specializes in digital and print executions. Its clients include the Canadian Automobile Association, Acura and The Hockey News.
"We look forward to working with Totem and its clients to not only maintain the great level of service being provided, but to supplement it with the expanded capabilities available through Strategic Content Labs and St. Joseph's complete range of business offerings,"’ said Douglas Kelly, president of St. Joseph Media.