Lise Watier begins fall campaign with Fashion
Lise Watier Cosmetics has begun a promotion in collaboration with Fashion Magazine in support of a fall product line called Haute Nature. The campaign includes co-branded content for the print magazine, social media and online video. The creative features a imagery from a co-branded event that took place in a "secret garden" setting.
Campaign elements include an eight-page co-branded content section in the September issue of the magazine, accompanied by traditional print advertising. This is being accompanied by three online videos featuring a Lise Watier makeup artist and additional content on the magazine's website.
"Fashion is proud to partner with Lise Watier on this first-to-market collaboration," said Jacqueline Loch, group publisher for women's brands at St. Joseph Communications. "Together we have produced a best-in-class co-branded editorial integration and a unique brand experience that is a game changer for product launches. Through our editorial expertise in luxury and our understanding of engaging our audiences across all platforms, we have created a high quality 360-degree program with highly engaging content strategy designed to deliver on Lise Watier's marketing objectives and exceptional ROI."