Schick begins MsLabelled promotion
By Adnews Staff
Energizer Personal Care has signed a sponsorship agreement with Shaw Media in support of its Schick Quattro for Women product line. The two companies, in association with content production firm Smokebomb and digital marketing agency Shift2, have developed a comedy video series called MsLabelled. The series consists of 20 four-minute episodes intended to be viewed online and on television, accompanied by various social media channels. The series is aimed primarily at millennial-aged women and depicts events at a fashion magazine.
The series is available on YouTube, VervegirlTV and <http://www.slice.ca/mslabelled>. New episodes will be released twice per week, along with addition Schick-branded content featuring the cast of the show.
"After learning about the MsLabelled series and seeing drafts of the scripts, we loved the central theme around strong female characters in fashion," said Jennifer Carnevale, brand manager of Quattro For Women. "The series fits perfectly with the Quattro for Woman user, a young woman who is fun and flirty, and loves fashion and YouTube. This is the brand's first foray into YouTube and we believe it is a great way to connect with our target consumer."