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Bell Media readies Game of Thrones store

Bell Media and HBO Canada are preparing to launch a temporary retail store in downtown Toronto promoting the upcoming season of the television series Game of Thrones. Called "The HBO Canada Pop-Up Shop," the store will sell a collection of HBO and Game of Thrones merchandise. It will also feature a replica of the Iron Throne prop from the show, with which consumers will be invited to take photographs. The store will open on April 6 and remain in operation until April 19. The fifth season of Game of Thrones will debut on April 12.

"As the most popular series ever on HBO Canada, Game of Thrones excites and mobilizes fans like nothing we've ever seen, which is why we decided to put our biggest series in the centre of the biggest city in Canada with a limited, highly visible and unique storefront environment," said Jon Arklay, senior vice-president of Bell Media Agency. "Open to the public, the store features products previously unavailable in Canada and is a unique brand experience, not only for Game of Thrones buffs, but for fans who want to engage with HBO's celebrated lineup of premium programming."

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