Bell Media expands connected TV advertising
By Derek Winkler
Bell Media has introduced a new inventory of connected television advertising on sports specialty channel TSN. The initiative digitizes part of the channel’s linear inventory of live sports advertising. According to the company, this inventory can be aimed at 70 demographic audience segments, reachin a total audience of approximately 50 million viewers per month.
“The launch of live coTV inventory on TSN gives brands a unique opportunity to connect with highly engaged and passionate viewers that are proven to consistently tune into live events,” said Stewart Johnston, senior vice-president of content and sales at Bell Media. “This launch builds on the remarkable 350% growth we expect to see in Bell Media's coTV inventory and positions us to deliver more than eight billion impressions in 2025.”