Tourisme Montreal hires Cossette
By Derek Winkler
Tourisme Montréal has retained Cossette as its lead agency for brand and marketing communications. The agency will develop campaigns promoting Montreal as a leisure and business travel destination. Cossette first began working with the tourism organization eight years ago.
“We’re thrilled to continue our journey with Cossette as we work to further strengthen the already remarkable positioning of our destination, both nationally and internationally,” said Sylvie Charette, chief marketing officer at Tourisme Montréal. “Their deep expertise in brand strategy and multi-market campaigns, along with their thorough understanding of the tourism landscape, perfectly aligns with our ambitions for impact and innovation.”
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