Google Canada begins Pixel campaign
By Derek Winkler
Google Canada has begun a new campaign called “Kia’s Got Next” promoting its Pixel line of smartphones. The campaign features basketball player Kia Nurse and encourages consumers to “Ask More of Your Phone.” It was developed by Cossette and includes a 30-second commercial that will run nationally on television and online. Additional 15-second executions will also run online. Media work is being handled by WPP Media, with public relations support from Burson Canada.
“Creatively, we chose to lean into her personality and her ambitions, which are the crux of this collaboration,” said Alyssa Graff, group creative director at Cossette. “Just like the Pixel 10, Kia’s always delivering on the next adventure, which made this collaboration the perfect fit.”