BRP breaks Get Moving campaign
By Derek Winkler
BRP has prepared a new marketing campaign called “Get Moving” that introduces an updated brand identity. The campaign will debut during CBC/Radio-Canada broadcasts of the Milano Cortina Olympic Winter Games. The company has also signed-on as a sponsor of the broadcaster. The campaign promotes the company’s range of powersports vehicles in the Ski-Doo, Lynx, Sea-Doo, Can-Am, Quintrex and Rotax lines. According to the company, the new branding is intended to convey that “BRP cannot stand still.” In addition, the company has rebranded its Uncharted Society program as BRP Experiences. This program consists of 225 locations in 14 countries at which consumers can test drive various BRP vehicles.
“‘Get moving’ is more than a tagline, it’s a rallying cry calling all riders to unleash their inner drive and relentlessly move forward,” said Josée Perreault, chief marketing officer at BRP. “We are proud to be unveiling our refreshed brand identity at such a meaningful time. The refreshed branding strengthens the connection between BRP and its iconic brands, creating a powerful portfolio effect to drive growth and reinforce our leadership in innovation.”