Oikos signs promotional deal with Carlos Alcaraz
By Rob Bale
Danone Canada has signed a promotional agreement with tennis player Carlos Alcaraz. During the multi-year agreement, Alcaraz will participate in promotional activities for the company’s Oikos yogurt brand. According to the company, these activities will highlight how “the right fuel, supported by discipline, heart and a protein-dense source, helps feed your strength.”
“Carlos represents a new generation of athletes driven by authenticity, passion and incredible strength,” said Angie Balian, senior vice-president of marketing and e-commerce at Danone Canada. “His mindset and performance reflect exactly what Oikos stands for: strength fuelled by resilience, determination and the right nutrition.”
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