GoodLife Fitness conducts Canada's Gym campaign
By Derek Winkler
GoodLife Fitness of London, ON has begun a marketing campaign called “Canada's Gym. Built Here, Built for Everyone.” The effort promotes the chain’s range of fitness options and the ways in which consumers can combine them. It uses the tagline, “One gym. Every journey. Limitless possibilities.” The campaign began in January and will run through the year. It consists of connected television ads, online video, online display ads, digital audio, social media content, search marketing and out-of-home execution. The campaign will also make use of localized creative in markets where the brand is most-well established.
“Fitness journeys aren't one-size-fits-all, and neither are our gyms,” said Tammy Brazier, senior vice-president of marketing at GoodLife Fitness. “This campaign celebrates the freedom to move differently from day to day, to try new things and to evolve over time. ‘Canada's Gym’ breaks through the New Year fitness noise. This campaign reinforces GoodLife’s position as the most comprehensive and welcoming Canadian fitness brand.”