Shell joins Scene+ loyalty program
By Rob Bale
Shell Canada is preparing to join the Scene+ loyalty program jointly operated by Scotiabank, Cineplex and Empire. Beginning in March in Alberta and May nationally, consumers will eligible Scotiabank or Tangerine payment cards will receive a range of benefits including instant savings on gas purchases at participating Shell locations. Shell was previously part of the Air Miles program, which will be rebranded as Blue Rewards by BMO this summer.
“Partnering with Scene+, Scotiabank and Tangerine is a major step forward for our loyalty and partner programs, creating the best experience for our customers to save and earn rewards when they visit Shell,” said Kent Martin, general manager of mobility and convenience at Shell Canada. “Through these partnerships, in addition to instant savings, customers will soon be able to earn and redeem rewards on fuel, car washes and eligible convenience store purchases at more than 1,400 Shell locations nationwide.”