Scene+ begins influencer campaign
Loyalty program Scene+, a joint venture of Scotiabank and Cineplex, has begun an influencer campaign to promote the release of its new mobile application. The effort consists of a “choose your own adventure” calendar that contains information about the program combined with a series of prompts that encourage recipients to learn about its shopping, dining, entertainment and travel features. Each influencer will contribute content related to their use of the calendar. Participating influencers include Roxy Earle, Tyrone Edwards, Deanna Woo, Afiya Francisco, Winston Sih, Priscilla Ventura and Marissa Roberto. Media and social media work is being handled by Bensimon Byrne, while public relations are being conducted by Narrative PR.