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Aldo Group retains North Strategic
Montreal-based footwear retailer The Aldo Group has hired North Strategic to manage its corporate and crisis communications, as well as to advise on internal communications. Incumbent firm Narrative PR will continue to handle the company's media relations in English Canada. Aldo Group public relations director Wendie Godbout has joined North Strategic as a senior account director in Montreal.
"Having worked with Wendie for a number of years previously, we know what she can bring to our agency," said Justin Creally, co-founder of North Strategic. "Amazing client relations, big bold thinking and an ability to build a great culture within the office. Bringing Wendie on board is going to help North take a big step forward in growing our presence within Quebec."