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Constellation Brands sends more work to Narrative PR
By Adnews Staff
Constellation Brands, a wine and spirits company based in Victor, NY, has retained Narrative PR of Toronto as the Canadian public relations agency of record for its import wine brands. Narrative has been handling public relations for the company's domestic wines for the last three years. The new assignment encompasses seven additional brands: Kim Crawford, Robert Mondavi, Clos du Bois, The Dreaming Tree, Ravenswood, Ruffino and Woodbridge by Robert Mondavi.
The agency's first work on the account will begin this spring with a national initiative in support of a marketing campaign called "Unwind Together," which will be a joint promotion between the Woodbridge by Robert Mondavi brand and the Miss Vickie's potato chip brand. The effort will suggest a series of wine and potato chip pairings and will be aimed primarily at couples planning at-home date nights.
"Narrative PR has been a committed partner since the beginning and instrumental in helping us to grow our domestic brand presence," said Rich Fortin, marketing director at Constellation Brands. "Their balance of creativity and strategic thinking towards marketing wine will be key to growing the presence of our import wines here in Canada. We look forward to taking things to the next level."