Vincor Canada sends more work to Bensimon Byrne
By Adnews Staff
Vincor Canada has retained Bensimon Byrne of Toronto to handle advertising for its Inniskillin and Linden Bay wine brands. The agency has also been hired to handle the Simply Naked and Thorny Rose wine brands of Vincor's US-based parent company Constellation Brands. Bensimon Byrne won the account in a competitive review based on its work last year for Vincor's Jackson-Triggs brand. The agency pitched for the work in association with its digital subsidiary Mighty and public relations division Narrative. "We are thrilled to extend our partnership with Bensimon Byrne based on the strong results their work has delivered to date," said Diana Pawlik, marketing vice-president at Vincor Canada. "Their focus and acumen has made a significant impact on our business and will continue to serve as a strong foundation to support further growth of our portfolio."