Bensimon Byrne wins Svedka Vodka account
Constellation Wines of New York has retained Bensimon Byrne of Toronto to handle US digital advertising for its Svedka Vodka brand. Bensimon won the account in a competitive review that included four other agencies. Bensimon Byrne does work for a number of Constellation brands, including Jackson-Triggs, Inniskillin, Naked Grape, Thorny Rose, Sawmill Creek, Open and Linden Bay. The agency also manages all public relations for company's domestic wines in Canada. "Although the success we've experienced with other brands in the Constellation family helped secure our invitation to the pitch, we had to overcome an exceptional shortlist of agencies," said agency president Jack Bensimon. "The team we brought together for Svedka represented all disciplines within the agency. People from OneMethod, Mighty digital, Narrative PR and Bensimon Byrne, collaborated seamlessly to produce a strategically sharp and creatively inspiring plan for Svedka."