Audi begins Audi Circuit campaign
By Derek Winkler
Automaker Audi Canada has begun a campaign called “The Audi Circuit” in support of its Q4 55 e-tron, SQ8 e-tron, and RS e-tron GT vehicles. Developed by Bensimon Byrne, the campaign is intended to focus on the “thrill of driving.” It consists of online video, connected television advertising, social media advertising and content marketing with The Globe and Mail and La Presse. The creative features three online personalities, Liv Judd, Karl Conrad and Alicia Haque, test driving the vehicles while wearing heart rate monitors.
“The Audi Circuit, a one-of-a-kind, high-performance driving experience, provided drivers the opportunity to experience Vorsprung durch Technik,” said Joseph Ottorino, head of marketing at Audi Canda. “Scenic roads were cordoned off to create the circuit so drivers could have a true sense of the visceral emotions that make driving an Audi so special. We monitored the heartbeat of every driver as they drove the Audi circuit, allowing us to create a unique heartbeat driven soundtrack for each of them.”