Audi Canada hires Bensimon Byrne
By Adnews Staff
Automaker Audi Canada has retained Toronto-based Bensimon Byrne as its creative and strategic marketing agency. According to the company, the agency will work to “bring human centricity to the forefront, evolving the way the brand engages and ultimately connects with Canadians interested in premium design, performance and sustainability.”
“Like so many industries out there, the auto industry is heading into a new age of mobility, and we have ambitious plans,” said Joseph Ottorino, head of marketing at Audi Canada. “Audi is transforming itself continuously, and in Bensimon Byrne we found a like-minded and long-term collaborator with both the strategic and creative talent to partner with us as we bring the Audi vision and passion for progress to the Canadian premium driver.”