Planet Fitness begins national campaign
By Derek Winkler
Planet Fitness Canada has begun a new advertising campaign. The company describes the campaign as its largest Canadian effort. It is timed to coincide with the brand’s 10th anniversary in this country. The initiative, developed by Narrative and Bensimon Byrne, consists of television, radio, digital and social media advertising. The creative features a Sasquatch character and is intended to convey that Planet Fitness its a place where anyone can exercise “without judgement.”
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