Kruger Products retains North Strategic
By Rob Bale
Tissue company Kruger Products has retained North Strategic as its public relations agency of record. The assignment also includes influencer marketing and media relations for brands such as Cashmere, Purex, Scotties and SpongeTowels. Kruger Products first hired North Strategic in 2022 to support the launch of Bonterra, a line of sustainability-focused paper products.
“We are excited to continue our partnership with North Strategic as our PR agency of record,” said Susan Irving, chief marketing officer at Kruger Products. “Their demonstrated ability to craft compelling narratives and engage with audiences aligns perfectly with the vision for our brands. Together, we will communicate the value of our Canadian-made products while fostering deeper connections with our consumers, customers and communities across the country.”