Kruger, Volkswagen begin contest
By Derek Winkler
Paper products company Kruger Products has begun a promotion in collaboration with automaker Volkswagen Canada called “Driving Good Together.” Timed to coincide with Earth Month, the promotion includes a draw for a Volkswagen ID.Buzz electric vehicle. Consumers can enter the draw when they purchase eligible Bonterra tissue and paper towel products by uploading an image of their receipt online at <http://www.bonterradrivegood.ca>. According to the company, the promotion encourages consumers to make small changes to their lives to help protect the planet. The contest will close on April 30. The initiative will also feature a number of promotional installations during April.
“At Bonterra, sustainability is at the core of everything we do, because innovation and responsibility go hand in hand,” said Susan Irving, chief marketing officer at Kruger Products. “This Earth Month, we’re proud to partner with the like minds at Volkswagen, inviting Canadians along for the ride to drive real change and adopt a feel-good, do-good lifestyle. Making environmentally conscious decisions often feels like it comes with a lot of sacrifice, but with this campaign we’re showing Canadians that helping the planet is simple and rewarding.”