Cashmere continues Bathroom Guide promotion
By Rob Bale
Kruger Products has resumed a promotion for its Cashmere bathroom tissue brand called the “Cashmere Bathroom Guide.” The guide evaluates restaurant bathrooms in Montreal for “design, comfort and cleanliness.” The promotion features Élise Tastet, editor of restaurant guide Tastet, as Montreal’s official bathroom guide inspector. The initiative began in 2024 with various Toronto restaurant bathrooms. The guide is located at <http://bathroomguide.cashmere.ca>.
“Exceptional dining is defined by more than cuisine alone,” said Susan Irving, chief marketing officer at Kruger Products. “It’s shaped by the atmosphere, design and thoughtful details that surround the entire experience. The Cashmere Bathroom Guide recognizes the restaurants that thoughtfully design every aspect of the visit, including the bathroom.”