Road builders release commercial
By Derek Winkler
The Toronto and Area Road Builders Association has released a new television commercials promoting the use of recycled concrete and asphalt in municipal road building. The ad focuses on the financial and environmental benefits of recycled materials. It is running on specialty channel CP 24 in the Greater Toronto Area. The association represents various contractors that build transportation infrastructure.
“[Recycled crushed aggregates] are proven, available and cost-effective,” said Raly Chakarova, executive director of TARBA. “The gap isn’t performance, it’s policy. Updating municipal rules is the fastest way to unlock RCA’s full potential. RCA strengthens local supply chains by reducing dependence on long-haul materials; something that matters more than ever in a volatile fuel cost environment.”