Tim Hortons begins playoffs promotion
By Derek Winkler
Tim Hortons has begun a promotion timed to coincide with the National Hockey League and National Basketball Association playoff seasons. The promotion consists of special limited edition hot beverage cups themed to match participating Canadian sports teams. These teams include the Edmonton Oilers, Montreal Canadiens, Ottawa Senators and Toronto Raptors. The cups will be available in the home cities of these teams. In addition, participants in the chain’s Tims Rewards loyalty program will receive exclusive special offers each time a Canadian hockey team wins a playoff game. The company will also distribute freem coffee and hot chocolate at a Raptors Playoff Tailgate event in Toronto.
“As the home of the Tim Hortons Double Double, we have twice the excitement this playoff season for Canadian hockey and basketball fans with so many of our hometown teams battling it out for playoff glory,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “We’re so excited to join our guests in cheering for Canada’s teams throughout the Stanley Cup Playoffs and NBA Playoff runs.”