Tim Hortons sponsors Team Canada
By Rob Bale
Tim Hortons has signed sponsorship agreements with the Canadian Olympic Committee and the Canadian Paralympic Committee. The chain will be the official coffee and quick service restaurant sponsor of the COC for eight years, and of the CPC for three years. As part of the agreement, Tim Hortons will provide coffee to Canadian athletes and their families, plus coaches and staff, during the Milano Cortina 2026 Olympic and Paralympic Winter Games. The company will also conduct a contest for participants in its Tim Rewards loyalty program, the winner of which will receive a trip for two to Italy to attend the event. This promotion also includes public viewing events, special offers for each Canadian gold medal win, commemorative coffee cups, special packaging, and a collection of hockey cards depicting members of the Canadian Olympic team. In addition, Tim Hortons will conduct digital and social media promotions tied to the next Paralympic Winter Games and Paralympic Summer Games.
“We're proud that our iconic red Tims cups will be a familiar sight at the Canada Olympic House Celebration Series and that we'll be serving our coffee to Team Canada throughout the 2026 Olympic and Paralympic Winter Games,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “Here at home, we'll be launching a series of exciting initiatives to celebrate Team Canada's achievements with our guests and what's sure to be a thrilling collective moment of national pride.”