Canadian Paralympic Committee debuts new logo
By Rob Bale
The Canadian Paralympic Committee has introduced a new logo intended to emphasize the organization’s Canadian heritage. The logo features the image of a maple leaf above the international Paralympic symbol, representing “courage, determination, inspiration and equality.” The logo of the Paralympic Foundation of Canada has also been updated. The new branding is part of a 10-year initiative launched in 2023 and a brand update in 2024.
“Our logo is the anchor of our brand, connecting our Canadian identity with the Paralympic movement," said Rachael Pinnock, chief commercial and impact officer at the Canadian Paralympic Committee. “The new logo aligns with our ambitious vision and is a statement of intent that we are ready for the next stage of Paralympic growth across the country. It belongs to every Canadian Para athlete, partner and supporter who believes Para sport belongs at the centre of Canada's sporting story.”