IBM retains Omnicom Media
By Rob Bale
Technology company IBM has appointed Omnicom Media as its global media agency of record. Omnicom won the account in a competitive review. The assignment includes media planning and buying for the Americas, EMEA, Japan and APAC regions. The firm has been IBM’s media agency for Europe, the Middle East and Africa since 2025.
“To be successful, we need agency partners who understand our business, our ambitions and the needs of the clients we serve,” said Jonathan Adashek, senior vice-president of marketing and communications at IBM. “Omnicom Media brings a globally integrated approach and a deep appreciation for how data, technology and creativity come together at scale. That alignment gives us confidence in their ability to build more connected, relevant experiences that support IBM’s long-term growth.”