Bell Media, Index Exchange ready ad buying system
By Adnews Staff
Bell Media has signed an agreement with advertising exchange Index Exchange to implement a system that will allow Omnicom Media Group to execute programmatic streaming video advertising purchases. According to companies, this is the largest partnership of its kind for Bell Media and Omnicom.
“This is an example of how the integration of Omnicom’s direct and programmatic investment teams have leveraged the holding company’s strategic investments and marketplace clout to launch upfront programmatic deals for high-demand digital video inventory now, while allowing advertisers to make automated decisions on inventory based on specific audiences they need, when they need them,” said Tom Fotheringham, general manager of Omnicom Media Group in Canada. “It is vitally important to ensure our clients have access to audiences via quality inventory and transparent, scalable technology solutions. Working with innovative and trusted partners like Index Exchange and Bell Media helps make that happen.”