Vistaprint hires Starcom
By Adnews Staff
Vistaprint of Waltham, MA has retained Starcom to handle its television advertising planning and buying in the United States and Canada. The agency won the account in a competitive pitch process. Vistaprint specializes in marketing products and services aimed at small businesses. The company is a subsidiary of Cimpress.
“In searching for a media agency partner, the Vistaprint team was seeking a highly-collaborative agency that offers strong, strategic planning expertise, coupled with the ability to translate strategy into positive in-market results,” said Michael Buckley, senior director of global brand influence at Vistaprint. “Starcom has a laser-like focus on performance and will leverage savvy approaches to planning, purchasing, measuring and optimizing our television investments. They also possess a contemporary understanding of today’s evolving marketing landscape and how audiences consume media and interact with brands. In working with our new partners at Starcom, we look forward to leveraging their full-funnel television media buying capabilities and measurement prowess, to help us evolve and diversify the role that television plays within Vistaprint’s overall marketing mix.”