TD promotes Easy Trade app
By Rob Bale
TD Bank has begun a campaign timed to coincide with the upcoming Super Bowl NFL championship game. The campaign, developed by Leo Burnett Toronto, encourages consumers to invest in the brands that advertise during the game instead of just watching the ads. The effort promotes the bank’s TD Easy Trade mobile application. The campaign will run until Feb. 15. It consists of online, social media and digital out-of-home advertising. Other agencies supporting the initiative include StarCom, MSL and The Pub.
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