Kellogg conducts Unsubscribe for Sports campaign
By Derek Winkler
Kellogg Canada has begun a promotion for its Vector cereal brand called “Unsubscribe for Sports.” The campaign encourages consumers to unsubscribe from a streaming service and use the time to play sports. The effort includes the participation of professional hockey player Morgan Rielly. Consumers who submit proof of the cancellation of a streaming service at <http://www.unsubscribeforsports.ca> will receive a Vector coupon and be entered into a draw for one of three $2,500 gift cards to be used to purchase sports equipment. It also includes social media content and digital video advertising. The campaign was developed by Leo Burnett of Toronto, with media buying by Starcom and public relations by MSL Canada.
“At Vector, we live and breathe all things sports,” said Emma Eriksson, vice-president of marketing and wellbeing at Kellogg Canada. “‘Unsubscribe for Sports’ is the brand's latest rally cry to help reawaken and celebrate the passion and joy that comes with being an everyday athlete and encourage Canadians to get back out there and play the sports they love.”