Grey Goose begins summer fashion promotion
By Derek Winkler
Bacardi has begun a summer promotion for its Grey Goose Vodka brand in Canada. The initiative takes the form of a 10-piece collection of summer clothing developed by Vancouver-based fashion company the Frankie Collective. The collection includes a tennis skirt, track jacket, shorts, athletic dress, tote bag and other items intended to recall an outing in the south of France. Beginning July 5 in Toronto, the clothing will be accompanied by an event at The Lawn Club that will feature the French game Pétanque and various Grey Goose cocktails. The event will then move to other locations in Vancouver, Calgary and Montreal.
“The collaboration represents a fusion of effortless style and sustainable fashion,” said Kate Watson, senior brand manager at Grey Goose. “Both brands share a commitment to quality, craftsmanship and natural luxuries. We're excited to debut the collection to give Canadians a taste of the French joie de vivre with the launch of the Lawn Club, the ultimate summer event. Gather your team and come dressed to impress.”