4Front Development hires FameDays
By Rob Bale
FameDays, a subsidiary of Vancouver-based augmented reality technology company ImagineAR, has been hired by 4Front Development of New York as the technology lead for a planned immersive entertainment centre that will launch in 2024. The centre, which will also include a hotel and residential complex, will be located in an unspecified state in the southern US. The 50,000 square-foot entertainment center will offer experiential activities for adults and children. FameDays will develop a mobile application for the location and participate in the development of virtual reality, augmented reality and mixed reality presentation for the center. As part of the agreement, 4Front will acquire a minority share in FameDays.
“Our strategy is to design a futuristic immersive entertainment destination with unique experiential games, interactive art and music leveraging augmented reality, mixed reality, 360-degree projection, motion capture and artificial intelligence,” said Alen Paul Silverrstieen, CEO of ImagineAR. “This is the transition of our company from a mobile AR platform into a global provider of immersive entertainment to consumers and generate new revenue streams.”