BASF conducts ROM promotion
By Rob Bale
Chemical company BASF Canada has begun a promotion with the Royal Ontario Museum in Toronto intended to offer expanded learning experiences to young museum visitors. The three-year program will include a combination of the BASF's Kids' Lab program and the museum’s Signature Family programs. The educational materials will focus on science, technology, engineering, arts and math through a “hands-on learning environment that connects chemistry and the world around us,” according to the company.
“We are excited to partner with ROM to bring our BASF Kids' Lab program to ROM and in-school programming,” said Apala Mukherjee, president of BASF Canada. “Through this partnership, we support the next generation of thinkers and doers by helping foster learning opportunities in STEAM, sustainability and DEI topics, all of which are core to our social engagement mission.”