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ROM readies reopening campaign

The Royal Ontario Museum in Toronto is preparing a new advertising campaign to promote its reopening on Jan. 31. The effort also promotes the relaunch of its Willner Madge Gallery and a new exhibition of fossils there called Dawn of Life. The campaign was developed pro bono by Broken Heart Love Affair of Toronto in collaboration with a collection of creative staff from various companies seeking to support the museum. It will also begin on Jan. 31.

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