Oikos begins brand campaign
By Rob Bale
Danone Canada has begun a new campaign for its Oikos yogurt brand called “Chase You.” Developed by Broken Heart Love Affair of Toronto, the national campaign consists of television, out-of-home, digital and social media advertising, as well as in-store materials. The creative depicts people resisting pressure to conform to social expectations.
“Chasing other people’s expectations leaves you feeling empty,” said Sally Fung, creative director at the agency. “We wanted the film to reflect that feeling of going through the motions on someone else’s terms.”
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