Porter Airlines begins crewneck promotion
By Derek Winkler
Porter Airlines of Toronto has begun a promotion in collaboration with Montreal-based clothing brand Kuwalla Tee to coincide with the airline’s 20th anniversary. The initiative features a branded item of clothing called the “Cabin Crewneck” that is being sold online at <http://www.porter20.com>. The unisex sweater, one version of which displays the text “I Only Fly Economy,” will be available for a limited time. The promotion also includes the release of a plush toy of the brand’s Mr. Porter mascot, a model of the Embraer E195-E2 aircraft, and a branded cap. The initiative is an extention of the “The Little Things” campaign developed by Academy in 2025.
“For 20 years, Porter has shown that flying economy doesn't have to feel like a compromise,” said Sabrina Babooram, head of strategy at Academy. “With ‘I Only Fly Economy,’ we're turning that experience into a statement of preference, not price. It’s about being proud of choosing an airline that delivers the little things that matter, and giving passengers a way to express that choice beyond the flight itself.”